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Real engagements, real numbers.
A closer look at how we've helped clients turn scattered data and stalled growth into a clear plan, and the results that followed.
A Regional Moving & Logistics Company
Logistics · Moving ServicesChallenge
When this client came to Atlas in 2024, their CRM had lost most of its historical sales data. There was no reliable record of past performance and no way to see which marketing channels were actually producing revenue versus which ones were just consuming budget. The business needed a trustworthy baseline, a system for tracking performance by channel going forward, and a growth plan it could actually measure against.
Solution
Since 2024, Atlas has run a continuous, multi-front growth program for this client rather than a single one-time fix.
Built a live sales and quote tracking system by channel, replacing a CRM that had lost its history and giving leadership a reliable, ongoing view of what's actually working.
Stood up Google Ads in 2024 and has continuously optimized it for performance every year since.
Rebuilt the website to funnel visitors toward booking more effectively.
Built paid social campaigns alongside a new organic strategy that's helping attract more visitors and more clients.
Developed new referral relationships with realtors and property managers, a channel that's now adding to sales consistently.
Introduced a white-glove pricing option that lets the business charge a bit more with standardized pricing, instead of nickel-and-diming customers for wrap, plastic, and packaging.
Delivered sales training and consulting for the entire sales staff, including scripts and coaching on handling objections, inquiries, and other customer communications.
Added a fractional CFO function to the engagement, giving leadership an accurate picture of gross profit per move and net profit for the business, with cost of goods sold properly separated from overhead.
Results
Booked revenue has grown every year since the 2024 baseline was established, and 2026 isn't even finished yet.
With a full quarter of 2026 still to come, booked revenue has already surpassed the entirety of 2025. The channel-level data also shows where that revenue is actually coming from, and how efficiently each channel turns a quote into a booking.
Returning customers and referrals, channels with no direct ad spend, still make up the largest share of booked revenue in both years (60.2% in 2025, 49.0% in 2026 YTD) even as paid channels have grown alongside the business. Yelp also overtook Google Ads as the stronger paid channel by booked revenue in 2026.
Comparing what each channel quoted against what it actually booked shows which ones are worth the ad spend, and which ones still need work.
Converts three out of every four quoted dollars into a booking, by far the most efficient channel in both 2025 and 2026.
The second most efficient channel, and consistent year over year.
Steady, reliable performance from 2025 into 2026, with a slight improvement in conversion.
Quote volume from Google Ads more than doubled from 2025 to 2026, but the share that converted to a booking slipped, a sign the channel is generating more top-of-funnel interest without a proportional lift in bookings, and an area we're actively optimizing.
New referral relationships are already showing up in the numbers too: realtors and property managers, channels that didn't exist in the tracking before, contributed roughly $24,700 in booked revenue in 2026 alone.
The fractional CFO function also made it possible to put a real number on cost of acquisition, channel by channel, by matching each month's ad spend directly against the bookings that individual leads from that channel actually produced, rather than a single company-wide average.
| Channel | 2024 CAC | 2025 CAC | 2026 CAC (YTD) |
|---|---|---|---|
| Google Ads | $472 | $280 | $201 |
| Yelp | $276 | $240 | $212 |
| Google Local Services Ads | Not yet running | $2,416* | $107* |
| No paid spend yet | $261* | $538* | |
| *Google LSA and Facebook run on far less volume than Google Ads or Yelp (roughly 1 to 25 bookings a year rather than 75+), so their year-over-year CAC swings more and should be read with that in mind. | |||
Google Ads and Yelp, the two channels with enough volume to trust, both got meaningfully cheaper to acquire from: Google Ads CAC dropped 57% from 2024 to 2026 year-to-date, and Yelp dropped 23% over the same period, even as monthly spend on both increased to capture more volume. No-spend channels, returning customers, referrals, word of mouth, and similar sources, close at roughly double the rate of Google Ads or Yelp in any given year, which is a meaningful part of why they still account for roughly half of total booked revenue even as the paid channels have scaled up. None of this was visible before the channel-level tracking was in place; it's now the basis for how media budget gets allocated.
Nexus Pharmaceuticals
PharmaceuticalsChallenge
Nexus Pharmaceuticals sought to modernize its website to better reflect its innovative approach and make it easier for visitors to navigate and find essential information. The existing website was outdated and did not effectively communicate the company's capabilities or the breadth of its product offerings. Additionally, the site needed a more user-friendly structure to convert visitors into leads and clients.
Solution
We undertook a comprehensive website redesign for Nexus Pharmaceuticals, focusing on the following key areas.
We reorganized the website's content to ensure information was logically structured and easily accessible. This included categorizing their product offerings and detailed sections on their innovative processes and commitment to quality.
We implemented a streamlined navigation structure, making it simpler for visitors to find the needed information. This included intuitive menu layouts and prominent call-to-action buttons to guide users through the site.
The new design provided a modern, professional look aligned with Nexus's brand identity, using contemporary design elements and high-quality visuals to enhance the user experience.
We ensured the site was fully responsive and optimized for mobile and tablet devices to provide a seamless experience across all platforms.
Results
The redesign significantly improved user engagement and lead generation for Nexus Pharmaceuticals. The modernized website not only enhanced the company's online presence but also made it easier for visitors to navigate and access crucial information about its products and services. By restructuring content, updating the design, and improving navigation, we provided Nexus Pharmaceuticals with a digital presence that matches its level of professionalism and innovation.
For more details about Nexus Pharmaceuticals and their offerings, visit nexuspharma.net →
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