ABOUT ATLAS
Strategic consulting for scaling businesses ready to align sales, marketing, and operations to drive real, measurable growth.
WHO WE ARE
OUR PROCESS
Every client journey begins with a deep-dive discovery call and culminates in a hands-on partnership focused on execution, accountability, and real results. At the core of our process is the 6 P’s Framework, which we use to evaluate and strengthen every part of your business that touches revenue.
1. Discovery & Assessment
We start by uncovering the key constraints across your sales, marketing, and operational systems. We map your current performance to the 6 P’s and identify which areas are underperforming, misaligned, or lacking structure.
2. Strategy Development
Using insights from our assessment, we build a custom roadmap to scale. This plan is rooted in your goals and designed to improve the business by optimizing the following six areas:
3. Implementation & Leadership
We roll up our sleeves and get to work. From CRM builds to team training to sales script creation, we provide hands-on support to execute your strategy.
4. Tracking, Optimization & Growth
Every month, we measure performance, review what’s working, and adjust. We track KPIs across sales, marketing, and financial outcomes. We stay aligned to your goals and evolve the strategy as you scale.
THE 6 P’S THAT DRIVE GROWTH
PRODUCT
Your offer is the foundation. If your products or services are misaligned with your market’s needs or not differentiated, you’ll struggle to scale.
How we help: We analyze your current offer, refine your value proposition, and help you position it to meet demand in the most profitable segments.
PRICE
Pricing influences profitability and brand perception. Undercharging or lacking a pricing strategy will cap your margins and impact growth.
How we help: We evaluate your pricing model, conduct market comparisons, and build value-based pricing structures to increase revenue without losing customers.
PLACEMENT
(DISTRIBUTION CHANNELS)
Where and how you sell determines reach and conversion. If you’re relying on one channel, you’re vulnerable.
How we help: We identify underutilized channels, optimize existing ones, and build new ones like referral pipelines, paid media, CRM campaigns, and outbound strategies.
PERSON (IDEAL CUSTOMER)
Many businesses market too broadly. Without clarity on your Ideal Customer Profile (ICP), your messaging, ads, and sales pitch will miss the mark.
How we help: We define your ICP based on buying behavior and profitability, then tailor messaging, branding, and sales scripts that connect with them directly.
PROBLEM
Growth stalls when you lose touch with the root problems you solve. Your audience isn’t buying your product; they’re buying the solution.
How we help: We help you reconnect your brand and messaging to the core problems your audience is trying to solve, improving your resonance and close rate.
PROMOTION
Marketing drives awareness, but only if it’s strategic. Without a system for demand creation and capture, you’re stuck waiting for leads.
How we help: We create full-funnel strategies, brand awareness, lead generation, nurturing, and conversions. You’re not just waiting for demand, but creating it.
WHY ATLAS
- We’ve helped service-based businesses grow from $350K to over $1M in under a year.
- We integrate into your business as a Fractional CMO and Sales Consultant, not a vendor.
- We don’t do fluff. Every move we make is designed to drive revenue and long-term growth.
- We bring clarity and structure to companies that are good but want to be great.
READY TO BREAK THROUGH YOUR GROWTH CEILING?
Book your discovery session and see how Atlas Marketing & Sales Consulting can align your business for scalable, sustainable success.